Social media is one of the most powerful tools in business marketing today. It’s popular from micro-business to major corporations because it’s where customers are. It’s also easy to use, low-cost compared to other marketing channels and most platforms have intuitive tools to reach the audience you want.
Facebook has introduced a number of changes to nonprofit pages which enable organizations to raise money on the platform itself. While a number of non-profits have already stated making use of these tools and facilities to support the causes that they are involved with, many nonprofits are still in the dark about these new tools released by Facebook.