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Surprise: Simple Logos Are Actually Brilliant

Surprise: Simple Logos Are Actually Brilliant

Commerce might get complicated, but for high-impact business logos, simple is better. Effective, iconic logos communicate a clear message, distilling the essence of your company down to a single graphic that resonates with your customers.

4 Keys to a Positive Logo Design

4 Keys to a Positive Logo Design

A logo is possibly the most pivotal element of business marketing. It can be the sole reason a buyer chooses you over a competitor or it can desperately hurt your marketing efforts. It conveys invaluable information…

What’s Your Type?

What’s Your Type?

I like mine thin, but strong. Andrew favors boldness. Cindy likes ‘em a little more go with the flow. Of course I’m not talking about people here. I’m talking about typography, and in your marketing, the subconscious emotions that font choices convey.

Creating a Strong Trade Show Display

Creating a Strong Trade Show Display

Start early to make sure you have a plan, the materials you need, extra hands for breaks and a way to connect with interested visitors. If you plan ahead, you have the ability to connect with customers, meet vendors and be remembered later for referrals. Here are 5 tips to get you heading in the right direction.