SHIFT FOR TRACTION
Accelerating in a Changing Digital Landscape
The digital landscape changes quickly. What fit your customer’s expectations, devices and channels yesterday, may not fit well today or tomorrow. Creating meaningful brand experiences for your customers requires strategies and solutions that are customized and adaptable.
At 17blue, our team shifts the process by reverse-engineering strategies and tactics. We start at the end conversion action and work back through the sales journey to the beginning. Each step of the experience is designed to create brand traction and results.
Start with Optimized Content
SEO depends on much more than keywords. Technical components of search optimization are still critical, but how users engage with, share and recommend your content comprise more and more of the value in search. Content quality, relevance, age, format and optimization are stacked up to user engagement, social proof and back-links.
Your customer experiences your brand through a variety of content forms and across multiple channels. Planning for the best experience in mobile, desktop, and social platforms, with optimized video, audio, images and text will yield the best results.
Our optimized content specialists focus on content that is relevant, engaging and optimized for both human and technical search factors. Drawing on experience and creativity paired with research and data helps our team to facilitate growth for B2B and B2C companies.
Marketing Automation & Technology
Investing in optimized content is fundamental to your success. Having solid automation solutions in place helps you get the most out of that investment. Conversion tracking, lead scoring, automated workflows optimized for your buyer personas and analysis are all part of end-to-end marketing automation delivery.
Marketing technology and cloud-based solutions are steadily increasing across business sectors. As these systems evolve and expand, they open opportunities for deeper analysis and personalization. They also will continue to increase the need for integration and management.
Social Media Marketing
Social media management and promotion are not silver bullets for business marketing, but they are practical realities for both sales and customer relations. Your customers are online and much of their time is spend in social platforms and image/media sharing platforms. Next to Google, YouTube and Facebook are two of the largest search engines in the marketplace, even though most people rarely think of them that way.
Social networks have changed how people search, filter, rate, shop and interact with brands. Successful brands engage in conversations that build brand personality, relationships and credibility. A solid social media strategy effectively guides content creation, content curating, and social engagement to help you convert for ROI in social efforts.
Effective email marketing is more than sending an email. With the user experience in mind, it’s important to leverage strategies for visual design, messaging, and engagement when planning and executing email marketing campaigns. Segmenting for relevance and tracking analytics for improvement set a course for brand traction that is long-term and converts.
Our team ensures strategies and tactics are tailored for your brand. This includes design, copy and visuals that support your brand’s unique value proposition and engage your readers with relevant and timely content. After that, they track analytics, actions and monitor automation email performance indicators for improvement.