Our Work


Axis Physical Therapy Rebranding Initiative

Axis Logo

Project Description

When Leanne and Brian Burns, owners of The Physical Therapy Clinic in Jacksonville, NC, came to meet with our team, they were ready to rebrand their physical therapy practice.  The existing name and logo failed to differentiate them in the market and support their strong reputation.  They had simply outgrown it.

Project Details

Client Axis Physical Therapy
Work brand consultation; logo design; style guide

Axis Physical Therapy Logo T-Shirt

Brand Consultation

After research, review, and gathering input from stakeholders, AXIS Physical Therapy rose to the top. A logo was designed to visually reflect their active lifestyle focus, energetic company culture, and commitment to “get you back in motion.”

Congratulations, AXIS Physical Therapy, on your growth and a successful rebranding effort.

Ready to get going?


The 17blue team enjoys creating, collaborating and contributing to make brands more successful. From consulting to design and development, we love the grit and the grind of great marketing. Contact us.