A Journalist’s Guide to Getting Your Company Noticed – Part 4: Friendly Follow Up
Breathe a sigh of relief. You’ve achieved what all companies long for – free publicity – by following a few simple steps…
A Journalist’s Guide to Getting Your Company Noticed – Part 3: Interview Intel
An interview is not an audition. It is not about you. It’s about your business and the newest product, latest endeavor or big change you want people to know about. In order for your interview to have the greatest impact while maintaining yours and the company’s integrity, there are a few you things you should do.
A Journalist’s Guide to Getting Your Company Noticed – Part 2: Pitch Perfect
Speaking as an experienced journalist, I want to let you in on a little secret – there is always something going on somewhere. We want the scoop, but with the internet providing breaking news 24/7, how can your company rise above the waves of mediocrity?
A Journalist’s Guide to Getting Your Company Noticed – Part 1: Relationship Reform
In the world of public relations, published articles and television interviews equal free advertising. But it takes more than knowing the who, what, where, when, why and how of your company to grab the attention of a journalist.
