Real Stats on Content Marketing – Hire or Outsource?
Statistics that demonstrate the value of content marketing and why it’s a pivotal strategy for success, plus costs to evaluate internal creative teams vs agency outsourcing.
Top 9 Things Your Customers Really Wish Your Website Had
The truth is customers want specific things to make their interactions with your brand more meaningful. You don’t have to be a programming ninja (or Jedi mind-melder) to understand what they want and make sure it happens so your customers are happy.
Really? A Social Media Audit!
Breathe! You’re fine, this is not an IRS audit! A social media audit is a check you or your marketing department should perform quarterly. It keeps your brand up-to-date across all your profiles and prevents problems like forgotten groups or outdated contact info. It’s a simple check to make sure what you’re posting and sharing is keeping your audience entertained, interested and engaged.
6 Tips for Increasing Email Click-Through Rates
Email marketing has never ceased to produce one of the highest levels of engagement and returns for those who do it well. Since 95% of online consumers use email, it’s a big slice of the pie. These 6 tips for increasing email click-through rates are specific strategies you can apply right away.
Veterans: Locked and Loaded for Business [infographic]
11 Ways Military Training Correlates with Business Success – Infographic
Leader, Lead Yourself
As leaders of our companies, committees, departments or communities, we may from time to time run into frustrated or even angry sentiments equivalent to “Leader, lead thyself.” There are 2 principles…