pixel
Really?  A Social Media Audit!

Really? A Social Media Audit!

Breathe! You’re fine, this is not an IRS audit! A social media audit is a check you or your marketing department should perform quarterly. It keeps your brand up-to-date across all your profiles and prevents problems like forgotten groups or outdated contact info. It’s a simple check to make sure what you’re posting and sharing is keeping your audience entertained, interested and engaged.

6 Tips for Increasing Email Click-Through Rates

6 Tips for Increasing Email Click-Through Rates

Email marketing has never ceased to produce one of the highest levels of engagement and returns for those who do it well. Since 95% of online consumers use email, it’s a big slice of the pie. These 6 tips for increasing email click-through rates are specific strategies you can apply right away.

Leader, Lead Yourself

Leader, Lead Yourself

As leaders of our companies, committees, departments or communities, we may from time to time run into frustrated or even angry sentiments equivalent to “Leader, lead thyself.” There are 2 principles…