Marketing Automation is an integral part of most business marketing plans today. It’s hard to argue with benefits like intelligent tracking, intelligent content delivery, social monitoring, competitive analysis, lead nurturing, conversions and others. B2B companies have adopted to the technology fastest, but many smaller and mid-size companies are asking if Marketing Automation is right for them. Does it fit?
Simply put, marketing automation is a systematic way to offer the right information to the right people at the right time. Marketing automation software allows a company’s marketing department or agency to design and implement workflows that lead a prospect down the path from a top of funnel (TOFU) offer through lead conversion to purchase decision.
Social media is like NASCAR – a fast-paced thrill ride where victory laps are celebrated and one wrong move could result in disaster. Here are 3 companies who are making all the right turns and taking the lead on the social media track.
Here are 31 days of content ideas to kick-start your blogging in the new year.
Close the deal, but stop the selling. Lets see how this one stands up to the fire… Selling stinks. Let’s look at why it’s soft-serve, what’s wrong with that recipe, and how to enjoy the real cream in your relationships and deals moving forward.
You dread a blank screen, Webster’s Dictionary and Roget’s Thesaurus… and you’re not alone. In a world loaded with content, your customers agree: less is more! You need fresh, compelling content, but if you hate to write, here are 14 types of content you can create with little to no writing.
Statistics that demonstrate the value of content marketing and why it’s a pivotal strategy for success, plus costs to evaluate internal creative teams vs agency outsourcing.
