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Really?  A Social Media Audit!

Really? A Social Media Audit!

Breathe! You’re fine, this is not an IRS audit! A social media audit is a check you or your marketing department should perform quarterly. It keeps your brand up-to-date across all your profiles and prevents problems like forgotten groups or outdated contact info. It’s a simple check to make sure what you’re posting and sharing is keeping your audience entertained, interested and engaged.

6 Tips for Increasing Email Click-Through Rates

6 Tips for Increasing Email Click-Through Rates

Email marketing has never ceased to produce one of the highest levels of engagement and returns for those who do it well. Since 95% of online consumers use email, it’s a big slice of the pie. These 6 tips for increasing email click-through rates are specific strategies you can apply right away.

They’re Talking – Are You Listening?

They’re Talking – Are You Listening?

Customer delight is a major goal for every business. Happy customers build credibility. Unhappy customers are bad news. Here’s the challenge, for every customer who bothers to complain, 26 other customers remain silent. I know you’re busy, but are you actually listening? If you are, you can prevent many problems and solve others faster.

4 Keys to a Positive Logo Design

4 Keys to a Positive Logo Design

A logo is possibly the most pivotal element of business marketing. It can be the sole reason a buyer chooses you over a competitor or it can desperately hurt your marketing efforts. It conveys invaluable information…

Leader, Lead Yourself

Leader, Lead Yourself

As leaders of our companies, committees, departments or communities, we may from time to time run into frustrated or even angry sentiments equivalent to “Leader, lead thyself.” There are 2 principles…

20 Marketing Terms You Need for Business

20 Marketing Terms You Need for Business

We’ve found that hard-working business people don’t have time to learn complicated jargon. And really, who does? So next time your marketing department or agency starts talking about a shiny new campaign, and they haul out that crazy, sometimes technical marketing lingo… you can show up and show off!