You can use ads and social media to drive traffic, but if it leads your customers to a poor website, you’ve lost your investment. So how do you create a website that will help (not hinder) the process
For years website and SEO professionals have focused on robots, keyword tags and search algorithms. Many businesses and experts have been so focused on the search engine robots that they have forgotten someone even more important: the human searcher.
Social media is a powerful tool for attracting visitors, converting leads, closing sales and even CRM. It’s a living, breathing conversation where thoughts, ideas, humor and information are shared. Formulating a Social Media Strategy as part of your larger inbound marketing approach, helps you make the most of
These characteristics and others make the military consumer market highly attractive. So attractive that unscrupulous marketing tactics have been aimed at exploiting them. How can businesses market to the military consumer in a way that is trustworthy?
You’ve written a compelling headline and labored to produce a great article. You post it to your business blog and wait, wondering why more people aren’t reading your amazing business blog content. Well, they probably don’t even know it exists.
A polite chirp woke me up early Saturday morning letting me know I had a bucket of emails to go through. I started at the top of the list and hit trash can after trash can deleting sale offers, free pizza, political messages and more. But then, as an email loaded, something caught my eye and…
Since Google’s 2012 announcement, we’ve known that not all links are created equal. But how does one know whether an inbound link (or backlink) is good for SEO or harmful? And if you find harmful links, what do you do about them?
They buy more and more often. They see the value in your product or service more easily than others. They are raving fans, they recommend you to friends, and they’re easy to work with. You probably wish they had about 50 clones to send your way. Allow me to introduce you to your Best Buyer.
If you’re reading this, you likely see the inherent value in being authentic. If you don’t know who you are, it’s very hard to find the clients you serve best and even harder to earn their trust. Defining your UVP is central to developing a believable, trustworthy brand.
It’s interesting that the obvious disconnect from force interruption marketing has not reduced the amount of information people are sharing and gathering. Your customers are on mobiles, Googling everything, and enjoying social content, video and more – on their own – everyday!
