Start early to make sure you have a plan, the materials you need, extra hands for breaks and a way to connect with interested visitors. If you plan ahead, you have the ability to connect with customers, meet vendors and be remembered later for referrals. Here are 5 tips to get you heading in the right direction.
If your brand was a person, how would it look? Sound? Act? — These are the questions we ask our clients and their customers when we are helping them to refine or establish a brand persona. Social media is a powerful way to bolster your brand’s personality and connect with customers. There are plenty of cases where brands have made major missteps in their online relations, but there are also many cases where a brand’s social presence has defined their personality, won brand-fans and boosted sales tremendously, sometimes in just seconds.
Part 2 of a series on entrepreneurial perspective and traits, this article discusses #6-10 of the top 10 “F’s” an entrepreneur should get on his or her report card.
It’s not often that an entrepreneur smiles when they fail. But many fail – sometimes multiple times – before making it big. So how do they get from failure to fortune? From trying to triumph? Turns out, it’s all in their heads!
In today’s marketplace, content continues to surpass other marketing strategies, for effective search engine optimization (SEO). For online entrepreneurs, quality content is the key to leveraging the web for sales leads and income.
Press releases and PSAs are an art form, but one quickly being replaced by more flexible and digital media options. But with a little research and some time, you can add traditional and digital releases as effective weapons in your low-cost marketing arsenal.
All the big companies are doing it. Many small companies are doing it. You may be doing it. But here’s the “Million Dollar Question”… Is it working? – Are you making money from your investment of cash or time? Learn safeguards and tips to help your social media marketing be effective and manageable.
Email is perhaps the most overlooked method of digital marketing today. It’s the mainstream of business communication. What’s more, email marketing has one of the highest returns on the dollar. With the tools available today, you can have professional looking messages reach your audience and not just the “junk box.”
Here are some basic steps to help you establish and make the most of your own website, without breaking the bank.
5 really great avenues to promote your business online for little or no cash that can make a real difference in the calls, leads and sales you get. Let’s take an “overview” look at these options briefly here in Part 1 of this series.
