Benefits of a Clear UVP
A UVP is not corporate copy. Not a mission statement. Not your list of products, services or accolades. In the very simplest of terms, a UVP answers the question “Why should I buy from you?” A clear, compelling UVP has sweeping benefits, here are 7 of my favorites…
Surprise: Simple Logos Are Actually Brilliant
Commerce might get complicated, but for high-impact business logos, simple is better. Effective, iconic logos communicate a clear message, distilling the essence of your company down to a single graphic that resonates with your customers.
4 Keys to a Positive Logo Design
A logo is possibly the most pivotal element of business marketing. It can be the sole reason a buyer chooses you over a competitor or it can desperately hurt your marketing efforts. It conveys invaluable information…
New Brand Released to the Wild
Where to Start when Identifying Your Brand UVP
If you’re reading this, you likely see the inherent value in being authentic. If you don’t know who you are, it’s very hard to find the clients you serve best and even harder to earn their trust. Defining your UVP is central to developing a believable, trustworthy brand.
