An interview is not an audition. It is not about you. It’s about your business and the newest product, latest endeavor or big change you want people to know about. In order for your interview to have the greatest impact while maintaining yours and the company’s integrity, there are a few you things you should do.
One thing is the same for each and every social site: they take time! So where do you start when choosing social media networks for your business? Here’s help on how to choose social channels that will actually benefit your business…
Speaking as an experienced journalist, I want to let you in on a little secret – there is always something going on somewhere. We want the scoop, but with the internet providing breaking news 24/7, how can your company rise above the waves of mediocrity?
In the world of public relations, published articles and television interviews equal free advertising. But it takes more than knowing the who, what, where, when, why and how of your company to grab the attention of a journalist.
Bold. Not your momma’s marketing. Unique. Unusual. Different. — And different is critically important. In business, it’s even more important than being better. Start with the problem that everyone claims they’re better. Add that selling “better” can be very forgettable and now you’re just average. But different? That sticks.
