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Choosing Social Networks for Your Business

Choosing Social Networks for Your Business

One thing is the same for each and every social site: they take time! So where do you start when choosing social media networks for your business? Here’s help on how to choose social channels that will actually benefit your business…

Right-Sizing Social Images 2015 [infographic]

Right-Sizing Social Images 2015 [infographic]

The need for a strong social media presence for your business, brand and personal profiles is of greater importance than ever.  To help you optimize social channels with images that fit well, we’ve created an infographic quick-reference guide. The 2015 Guide...
7 Indicators Marketing Automation May Fit Your Company

7 Indicators Marketing Automation May Fit Your Company

Marketing Automation is an integral part of most business marketing plans today. It’s hard to argue with benefits like intelligent tracking, intelligent content delivery, social monitoring, competitive analysis, lead nurturing, conversions and others. B2B companies have adopted to the technology fastest, but many smaller and mid-size companies are asking if Marketing Automation is right for them. Does it fit?

What is Marketing Automation?

What is Marketing Automation?

Simply put, marketing automation is a systematic way to offer the right information to the right people at the right time. Marketing automation software allows a company’s marketing department or agency to design and implement workflows that lead a prospect down the path from a top of funnel (TOFU) offer through lead conversion to purchase decision.