Is Email Still Relevant in Marketing?
Ray Tomlinson is credited with inventing email in 1972. That means some form of email has been around for over 40 years. Today, email has been noted as one of the top tools in generating a loyal following.
The Power of Personalized Email
9 Email Marketing Metrics To Measure
Email marketing is a powerful tool for increasing business and boasts one of the highest return on investment rates of all marketing channels when executed well. To determine the effectiveness of your email marketing program, it’s important to analyze a number of KPIs. Here are 9 metrics to watch…
6 Tips for Increasing Email Click-Through Rates
Email marketing has never ceased to produce one of the highest levels of engagement and returns for those who do it well. Since 95% of online consumers use email, it’s a big slice of the pie. These 6 tips for increasing email click-through rates are specific strategies you can apply right away.
4 Elements of Eye-Catching Emails
A polite chirp woke me up early Saturday morning letting me know I had a bucket of emails to go through. I started at the top of the list and hit trash can after trash can deleting sale offers, free pizza, political messages and more. But then, as an email loaded, something caught my eye and…
Email Marketing that Works
Email is perhaps the most overlooked method of digital marketing today. It’s the mainstream of business communication. What’s more, email marketing has one of the highest returns on the dollar. With the tools available today, you can have professional looking messages reach your audience and not just the “junk box.”
