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Who are you Optimizing your Website For?

Who are you Optimizing your Website For?

For years website and SEO professionals have focused on robots, keyword tags and search algorithms. Many businesses and experts have been so focused on the search engine robots that they have forgotten someone even more important: the human searcher.

Marketing in a Military Community

Marketing in a Military Community

These characteristics and others make the military consumer market highly attractive. So attractive that unscrupulous marketing tactics have been aimed at exploiting them. How can businesses market to the military consumer in a way that is trustworthy?

5 Ways to Accelerate Content and Traffic

5 Ways to Accelerate Content and Traffic

You’ve written a compelling headline and labored to produce a great article. You post it to your business blog and wait, wondering why more people aren’t reading your amazing business blog content. Well, they probably don’t even know it exists.

4 Elements of Eye-Catching Emails

4 Elements of Eye-Catching Emails

A polite chirp woke me up early Saturday morning letting me know I had a bucket of emails to go through. I started at the top of the list and hit trash can after trash can deleting sale offers, free pizza, political messages and more. But then, as an email loaded, something caught my eye and…

How to Spot Poor Links that Can Hurt Your SEO

How to Spot Poor Links that Can Hurt Your SEO

Since Google’s 2012 announcement, we’ve known that not all links are created equal. But how does one know whether an inbound link (or backlink) is good for SEO or harmful? And if you find harmful links, what do you do about them?