Digital / Content Marketing
Engage and Accelerate
The digital world adapts quickly. Creating meaningful brand experiences for your customers requires strategies and solutions that are both personalized and adaptable. You need cross-platform strategies and personalized digital solutions to reach customers at the right time. You don’t have to navigate it alone. We’re here to help.
Digital Marketing Strategy
Digital marketing success relies on good intel and solid strategy. At 17blue, we work with companies to strongly connect digital initiatives to brand, business and sales goals. Activities typically include:
- Conducting Market and Competitive Analysis
- Refining Audiences and Personas
- Goal Setting
- Strategy/Tactic Planning
- Brand Positioning
Social Media Marketing
Social media management and promotion are not silver bullets for business marketing, but they are practical realities for both sales and customer relations. Your customers are online and much of their time is spent in social media platforms.
This has changed how people search, shop, and interact with brands. Successful brands engage in conversations that build brand personality, relationships and credibility.
Email Marketing
Effective email marketing is more than sending a “Newsletter.” With user experience in mind, it’s important to leverage visual design, messaging, and engagement when planning and executing email marketing campaigns.
This includes layout, copy, and visuals that support your brand’s unique value proposition and engage your readers with relevant and timely content.
Ready to tell your story?
We are, too.