If your brand was a person, how would it look? Sound? Act? — These are the questions we ask our clients and their customers when we are helping them to refine or establish a brand persona. Social media is a powerful way to bolster your brand’s personality and connect with customers. There are plenty of cases where brands have made major missteps in their online relations, but there are also many cases where a brand’s social presence has defined their personality, won brand-fans and boosted sales tremendously, sometimes in just seconds.
Maybe the questions aren’t new, but they certainly can save your boat, budget and behind!… Small business owners often spend a fortune on branding and advertising only to find out AFTER they have parted with that hard-earned cash…
In a recession or recovery economy some companies are tempted to cut corners in Creative Services and Marketing to help with balancing budgets or “tightening” the proverbial belt. Here we’ll take a look at 3 things you need to spend some time and money on for profitable results, and a few things it’s ok to “downsize” to save some extra cash.
Milestones can be the best opportunities to make changes safely, effectively, and with great results. By targeting your efforts and timing releases, you can create lots of positive attention for your brand and business.
