In the world of public relations, published articles and television interviews equal free advertising. But it takes more than knowing the who, what, where, when, why and how of your company to grab the attention of a journalist.
Breathe! You’re fine, this is not an IRS audit! A social media audit is a check you or your marketing department should perform quarterly. It keeps your brand up-to-date across all your profiles and prevents problems like forgotten groups or outdated contact info. It’s a simple check to make sure what you’re posting and sharing is keeping your audience entertained, interested and engaged.
We’ve found that hard-working business people don’t have time to learn complicated jargon. And really, who does? So next time your marketing department or agency starts talking about a shiny new campaign, and they haul out that crazy, sometimes technical marketing lingo… you can show up and show off!
You’ve written a compelling headline and labored to produce a great article. You post it to your business blog and wait, wondering why more people aren’t reading your amazing business blog content. Well, they probably don’t even know it exists.
