Mistakes are inevitable. Marketing mistakes can mean missed opportunities and lost revenue. Here are 6 of these mistakes and how you can avoid them.
Skipping the Marketing Plan
A marketing plan is vital for the success of your business. To move forward, you must know where you’re going and how you’ll get there!
Creating a strategy that highlights your priorities will put you in a position to be proactive, not reactive in your marketing efforts. Following your plan’s strategy will increase effectiveness and reduce wasted effort and budget. This will save you time, money, and headaches in the long run.
Not Having a Blog
Producing fresh and relevant content in a blog is one of the best ways to get noticed by search engines and customers. Search engines index content looking for both new content and content that users have engaged with over time. What’s more, your library of content will increase in value over time.
Consistent blogging is an effective way to gain the attention of prospective customers and attract them your business’ unique value. Connecting with your audience in this way will build trust and foster relationship growth.
There are no short cuts to providing quality content, engaging with your customers in a meaningful way, and attracting genuine followers with interest in your brand.
Avoid the temptation to pursue spam marketing methods. Don’t buy the email list, don’t use the comment bots, and don’t follow/un-follow on social media.
Annoying your audience is one of the fastest ways to send them running to a competitor. You want your followers to want to follow you.
Good, ethical marketing will attract the right customers and invite them to have a meaningful relationship with your brand.
Forgetting to Utilize SEO
Customers are informed and do their research. But if you are not properly utilizing search engine optimization strategies, customers won’t be able to find you. If a customer can’t find your business, they won’t have the option to purchase from you.
Visibility online must be earned. Optimize every digital media outlet your business uses and set yourself up for success. Paid media is an essential part of a marketing plan, but earned media carries extra value.
Related Article: 4 Major SEO Mistakes to Avoid
Neglecting Your Audience
If you’re spending time and resources on customer acquisition but stopping there, you’re missing a large piece of the marketing puzzle.
Focusing on customer retention and satisfaction increases the likelihood of your customers buying more often, spending more, and referring their friends to you.
Make your customers feel heard and respected by responding to their comments online and following up with their support inquiries.
You can’t have a successful relationship with someone if you don’t communicate with them. Genuinely engage with the customers you’ve worked so hard to attract to your brand. It pays great returns.
Failing to add CTAs
A call to action (CTA) is how your audience knows what to do next.
If you’re creating relevant, optimized, quality content but not indicating what they should do next, you are losing out on valuable leads. CTAs encourage your audience to take the next step in the sales funnel.
Here are some tips on creating calls-to-action that work. (See what I did there?)
Digital marketing can be complex, and may have a few mistakes. Being aware of potential pitfalls makes avoiding marketing mistakes easier. If you need help navigating the multiple channels and strategies of digital marketing, our team of pros can help.