4 Benefits of New Nonprofit Business Tools on Facebook

4 Benefits of New Nonprofit Business Tools on Facebook

Facebook has introduced a number of changes to nonprofit pages which enable organizations to raise money on the platform itself. While a number of non-profits have already stated making use of these tools and facilities to support the causes that they are involved with, many nonprofits are still in the dark about these new tools released by Facebook.

How Content Marketing Fuels Sales Traction

How Content Marketing Fuels Sales Traction

Content marketing is a process that depends on engagement, intelligence, and iteration to increase sales traction and revenue. Where many businesses struggle is understanding how content marketing cycles actually work with what they have learned about the buyer’s journey, sales funnels, and sales cycles.

2017 Logo Trends

2017 Logo Trends

This year’s logo trends aren’t to be mistaken with fleeting style changes, but rather  as developments in tried and true practices. From the clean and simple style of minimalism to the return of vintage, these styles will stand the test of time and carry your brand...
The Challenge of Marketing to Millennials

The Challenge of Marketing to Millennials

Marketing has always been – and always will be – about relevance.  Knowing your customer, getting the timing right, considering cultural relevance and communicating in a way that not only resonates, but motivates engagement. If showing up is half the...
10 Revealing Entrepreneurial Traits

10 Revealing Entrepreneurial Traits

In the US, only about 30% of the total workforce consider themselves “self-employed.”  According to the SBA, Forbes and Gallop, that’s roughly 28 million businesses.  Of that 28 million, the vast majority of businesses are individual self-employed...
SEO: Don’t go to the Dark Side

SEO: Don’t go to the Dark Side

Search engine optimization (SEO) is an evolving effort. Finding the right balance between “too much” and “not enough” optimization is a battle.  It’s an epic battle business owners and marketing professionals have been engaged in for...
Why 17?  Why blue?

Why 17? Why blue?

Why 17blue®? That’s a question I’ve gotten a lot since we revealed our new company name few weeks ago.  And I love it. Over the years, our team has worked with companies and organization to help them name, rename, rebrand and redefine their message....
Understanding the Website Development Process

Understanding the Website Development Process

Your website is almost always your company’s first impression. Make a bad one, and you can stop sales before they even start. To achieve a better outcome when you redesign your business website, it pays to be familiar with the development process. 17blue’s...
Why 17blue? Let’s Talk Traction

Why 17blue? Let’s Talk Traction

Our Story a little unique.  It’s a journey of faith and hope and dreams and…  well, let’s start at the beginning. Many years ago… there was a plunger and a problem. Cindy Edwards, the company founder, grew up watching her dad run a small...
Knowing Who’s Who and What They Want

Knowing Who’s Who and What They Want

The old expression “you can’t please everyone” fits well when it comes to marketing your business. Knowing who your key clients are will allow you to release information that resonates with them, resulting in more leads. Here’s an example.  A tech company who...