Social is now essential for creating authentic brand experiences for customers that fuel optimization efforts. The goals are to increase brand awareness and develop brand loyalty across channels.
Brands can get tired. Over time, they can start to lose their pulse and relevance with customers, stakeholders and employees. Sometimes, even a shot of espresso to the marketing budget won’t help. This is a good time for a brand checkup.
Riches are still in the niches. Speak with high relevance to a more narrow audience and find greater success with content optimization strategies and techniques.
What is it that entices a visitor take the desired action? Today, we make the case for visual currency… the sales conversion value of your landing page design.