Benefits of a Clear UVP

Benefits of a Clear UVP

A UVP is not corporate copy. Not a mission statement. Not your list of products, services or accolades. In the very simplest of terms, a UVP answers the question “Why should I buy from you?” A clear, compelling UVP has sweeping benefits, here are 7 of my favorites…

The Power of a Simple Brand Message

The Power of a Simple Brand Message

Smart messaging helps customers and prospects understand both the value you offer (the benefits) and your company values (the beliefs you hold). The strongest and most memorable messages are also the simplest.