Brands can get tired. Over time, they can start to lose their pulse and relevance with customers, stakeholders and employees. Sometimes, even a shot of espresso to the marketing budget won’t help. This is a good time for a brand checkup.
Riches are still in the niches. Speak with high relevance to a more narrow audience and find greater success with content optimization strategies and techniques.
What is it that entices a visitor take the desired action? Today, we make the case for visual currency… the sales conversion value of your landing page design.